Here at PunchTab, we love creating engaging campaigns. One strategy we use to “get more engagement” for our customers is to add a layer of gamification.
Gamification is one of the most popular, name-dropped buzzwords among marketers today. By definition, the concept is simple- by applying game mechanics to something (program, campaign etc.), you can promote users to take desired behaviors or actions. Game mechanics can come in many forms but usually involve fostering competition, rewarding users for reaching goals, adding narrative or managing user progress on leaderboards.
Gamification is exploding in the marketplace and being utilized by marketers, enterprises, schools and even governments to increase engagement and reach their goals.
So since it’s such a hot topic this year, we thought we’d arm you with some stats to drop when promoting gamification to your company, clients or that random marketer you befriend at your next networking summit. We collected these stats from top industry researchers like BI Intelligence, Gartner and M2 Research. These reports studied the effect gamification has on the everyday consumer and the predicted impact it will have on future marketing efforts.
12 SURPRISING GAMIFICATION STATS:
1. Although the term “gamification” was coined by Nick Pelling back in 2002, it didn’t gain popularity till 2010 (Marczewski)
2. More than 70% of the world’s largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014 (Gartner)
3. The overall market for gamification tools, services, and applications is projected to be $5.5 billion by 2018 (M2 Research)
4. Consumer-driven gamification commanded more than 90% market share in 2011 (M2 Research)
5. Vendors claim that gamification can lead to a 100% to 150% pickup in engagement metrics including unique views, page views, community activities, and time on site (M2 Research)
6. Over 2/3rds of employers consider gamification an effective strategy for encouraging their employees to improve their health (Buck Consultants)
7. More than 30% of employers intend to adopt a minimum of one health-focused gamified strategy in the next year (BI Worldwide)
8. 47% of vendors say their clients are looking to increase user engagement in their gamification applications (BI Worldwide)
9. 80% of current gamified enterprise applications will fail to meet their objectives, due largely to poor design (Gartner)
10. The enterprise industry vertical already accounts for 1/4th of all gamification vendor revenues (M2 Research)
11. 63% of American adults agree that making everyday activities more like a game would make them more fun and rewarding (JW Intelligence)
12. 51% of American adults agree that if a layer of competition were added to everyday activities, they’d be more likely to keep closer watch of their behavior in those areas (JW Intelligence)
Important note: Some of these stats are contradictory to one another, as each researcher has their own beliefs on what the future holds for gamification. While the future of gamification may not be certain, gamification continues to be currently be a great way to engage future and existing customers.
For more information on GAMIFICATION: www.eFOURlearning.com
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